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Interpreting and IDI localization system.

Dig Insights (Canada) had an urgent requirement for full-service localization of online in-depth interviews (IDIs) with orthodontists. Empower set in motion a comprehensive localization system covering all forms of translation, including specialist interpreting, with quality and rapid turnaround in mind.
MRS Oppies winner 2024
Dig Insights

Do you need reliable interpreting and AV localization?

We'd be delighted to help!

Interpreting and IDI localization system.

Dig Insights (Canada) had an urgent requirement for full-service localization of online in-depth interviews (IDIs) with orthodontists. Empower set in motion a comprehensive localization system covering all forms of translation, including specialist interpreting, with quality and rapid turnaround in mind.

Dig Insights

Do you need reliable interpreting and AV localization?

We'd be delighted to help!

“As an operational partner, Empower has helped make sure multimarket projects are a success for us and run smoothly. Specifically for interpreting projects, the Empower team is great to work with.”

Sabrina
Qualitative Senior Manager @ Dig Insights

The Challenge.

This study required quick turnaround written translation of discussion guides and pre-task activities, simultaneous translation during the IDIs for Dig Insights’ client, and audiovisual translation of the final interview recordings. It was imperative that the market research-specialised linguists and interpreters had subject matter expertise in orthodontics. Agility was key to allow for last-minute client amendments to the pre-task activities, before the IDIs could take place.

“As an operational partner, Empower has helped make sure multimarket projects are a success for us and run smoothly. Specifically for interpreting projects, the Empower team is great to work with.”

Sabrina
Qualitative Senior Manager @ Dig Insights

The Challenge.

This study required quick turnaround written translation of discussion guides and pre-task activities, simultaneous translation during the IDIs for Dig Insights’ client, and audiovisual translation of the final interview recordings. It was imperative that the market research-specialised linguists and interpreters had subject matter expertise in orthodontics. Agility was key to allow for last-minute client amendments to the pre-task activities, before the IDIs could take place.

The Solution.

We consulted closely with Dig Insights to understand their IDI operations, and identify areas for time efficiency, including data transfer processes. Central to the success of this study was careful coordination of trusted, specialist interpreters, ensuring rebookings were possible without incurring additional fees. Linguists were retained across several days to allow for quick turnaround of last-minute client amends.

The Solution.

We consulted closely with Dig Insights to understand their IDI operations, and identify areas for time efficiency, including data transfer processes. Central to the success of this study was careful coordination of trusted, specialist interpreters, ensuring rebookings were possible without incurring additional fees. Linguists were retained across several days to allow for quick turnaround of last-minute client amends.

The Results.

Ease: ‘One-stop shop’ for IDI and Focus Group localization

Speed: 30% faster turnaround while maintaining quality standards

Budget: Avoided interpreter rebooking and platform training fees

Client satisfaction: A highly satisfied global manufacturer client

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