Multimarket Coding System.

Hall & Partners (US) run a high-volume, multi-wave quantitative study across 20+ markets for a global accommodation supplier. How did Empower transform the accuracy and agility of the study through the OE response coding process?

Read on to find out more.

Hall & Partners

Looking for in-language coding support?

We’d be delighted to help!

The Challenge.

Approaching 20+ markets using the same system as a single-market, single-wave study would have been catastrophic for the data. It would have seen the addition of uncoordinated codes to each market in isolation, which results in duplicate codes, a lack of scalability, granularity, and inconsistency across markets.

The Solution.

We created a bespoke codeframe adjustment process managed entirely by our team. This involved specialist coordination of in-language coders, split codeframes, setting up a Standard Operating Procedure to build efficiencies, and applying AI through our coding platform.

The Results.

Accuracy and quality of data notably improved

Significant time savings and process efficiency

Codeframes easily adjusted for future waves and dips

Embryonic trends explored effectively per market

Gabi Turner

Gabi Turner

Senior Account Manager

John Temple

John Temple

Senior Lead and CCO

Ruth Partington

Ruth Partington

Senior Lead and CCO

Request a coding quote

One of our friendly Senior Leads will get back to you!

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