Dig Insights (Canada) had an urgent requirement for full-service localization of online in-depth interviews (IDIs) with orthodontists.
Empower set in motion a comprehensive localization system covering all forms of translation, including specialist interpreting, with quality and rapid turnaround in mind.
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The Challenge.
This study required quick turnaround written translation of discussion guides and pre-task activities, simultaneous translation during the IDIs for Dig Insights’ client, and audiovisual translation of the final interview recordings. It was imperative that the market research-specialised linguists and interpreters had subject matter expertise in orthodontics. Agility was key to allow for last-minute client amendments to the pre-task activities, before the IDIs could take place.
The Solution.
We consulted closely with Dig Insights to understand their IDI operations, and identify areas for time efficiency, including data transfer processes. Central to the success of this study was careful coordination of trusted, specialist interpreters, ensuring rebookings were possible without incurring additional fees. Linguists were retained across several days to allow for quick turnaround of last-minute client amends.
The Results.
Ease
‘One-stop shop’ for IDI and Focus Group localization
Speed
30% faster turnaround while maintaining quality standards
Budget
Avoided interpreter rebooking and platform training fees
Client Satisfaction
A highly satisfied global manufacturer client
