The route to local understanding.
Originally published in the January 2020 issue of Impact Magazine.
Clients want to be closer to their customers than ever before.
This Market Research Society Special Report, “The Route to Local Understanding”, explores the holistic approach to going truly ‘local’ for intimate insights.
Industry experts share their experience and advice on the cultural considerations that permeate every aspect of international research – from methodology, to language, to final analysis.
Checklist key contributor.
Ruth Partington is CEO of Empower, a Fellow of the Market Research Society, and former Chair of the Association of Translation Companies. Her excerpt in “Language: the dark matter of research” is an empathetic reflection on the difficulties faced by global researchers who manage multilingual research.
Ruth is a passionate advocate for true partnership between researcher and translator. Throughout her 25-year career, she has seen first-hand the game-changing impact on global research agencies resulting from strong communication and sharing of expertise.
That’s why Ruth is always delighted to chat, or offer advice – no strings attached!
