Stay local, go global.
Originally published in the January 2020 issue of Impact Magazine.
How do you balance global-scale research with the need for local insight?
This Market Research Society Special Report, “Staying Local, Going Global”, looks at how global research can evolve in response to client needs for proximity to consumers. In this report, experienced researchers give insight into providing participants with a local experience, and therefore gathering truly local insights.
Checklist key contributor.
Ruth Partington is Empower CEO and Chair of the Association of Translation Companies. As checklist key contributor, Ruth brings 25 years of research localization expertise to this best practice on translation procurement for the research sector.
Ruth is a passionate advocate for greater regulation of language services in the insight industry, on the understanding that language is the lynchpin of multilingual research.
As a world-leading authority on insight translation, Ruth’s door is always open to chat – no strings attached.
