Stay local, go global.
Originally published in the January 2020 issue of Impact Magazine.
How do you balance global-scale research with the need for local insight?
This Market Research Society Special Report, “Staying Local, Going Global”, looks at how global research can evolve in response to client needs for proximity to consumers. In this report, experienced researchers give insight into providing participants with a local experience, and therefore gathering truly local insights.
Checklist key contributor.
Ruth Partington is Empower CEO, a Fellow of the Market Research Society, and former Chair of the Association of Translation Companies. Her excerpt, “Deep localization of insight: mission critical, or mission impossible?” lays bare the complexities of connecting with global participants in a local setting.
Ruth understands international research to be a crucial tool in giving voice to people around the world. Throughout her extensive career, Ruth has worked with the world’s top insight agencies to overcome the barriers to valuable, local insights.
Ruth is always delighted to chat, or offer advice – no strings attached!
