The international insight pipeline.
Originally published in the January 2020 issue of Impact Magazine.
If language is at the heart of global research, technology is its lifeblood. Yet the Research Technology landscape remains fragmented and incohesive, and Translation Technology advancements have been described as the ‘Wild West’.
This Market Research Society Special Report, “The international insight pipeline”, draws on practical experiences of research professionals to paint a more complete, informational picture of technology’s role in the insight pipeline.
Checklist key contributor.
Ruth Partington is CEO of Empower, a Fellow of the Market Research Society, and former Chair of the Association of Translation Companies. Her excerpt in “The international insight pipeline” explores the concept of functional effectiveness as a means of generating significant efficiencies without investing in new technology.
Throughout her 25-year career, Ruth has continually pushed the boundaries of new and existing technology, taking an innovative and process-driven approach to global insight operations. She always has a finger on the pulse of the latest translation technology, and its ability to integrate with the ResTech landscape.
That’s why Ruth is always delighted to chat, or offer advice – no strings attached!
