Breaking down barriers.
Originally published in the January 2020 issue of Impact Magazine.
Language is the key to successful research, whether international or at home.
This Market Research Society Special Report, “Mind your language”, draws evidence and advice from experienced research professionals on managing language for your research and participants – in any market.
Checklist key contributor.
Ruth Partington is Empower CEO, a Fellow of the Market Research Society, and former Chair of the Association of Translation Companies. Her excerpt in “Mind your language” uncovers a hidden threat to integrity and inclusivity in the insight industry: the realities of an English-speaking research world.
Ruth is a passionate advocate for greater understanding of language in global research. Throughout her 25-year career, she has seen first-hand the far-reaching opportunity that lies within excellent linguistic management for studies.
That’s why Ruth is always delighted to chat, or offer advice – no strings attached!
