Smart Connect Research (SCR) supported a global telecommunications organization in delivering highly technical in-depth interviews with senior IT directors and C-Suite participants in non-English speaking markets. Empower delivered a B2B multilingual moderation service that was tailored specifically to the subject matter and participant demographics. The result was a highly satisfied client, who even rescheduled a subsequent study around the availability of the same moderation team.
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“Everyone at Empower was incredibly friendly, professional, and flexible – qualities that are especially valuable and greatly appreciated. The moderation was delivered to such a high standard that the client specifically requested the same moderator for Phase 2 of the project and even adjusted the fieldwork schedule to accommodate their availability! Communication throughout the process was seamless, and the moderators’ professionalism and flexibility made them a real asset to the project.”
Smart Connect Research
The Challenge.
This study involved moderation of virtual interviews with German and Portuguese participants, using discussion guides written in English. The subject matter was Graphics Processing Units (GPUs), and the participants were C-Suite and IT directors. Therefore a highly knowledgeable, multilingual moderation team with B2B experience would need to be available flexibly and reliably across several weeks to match the participants’ schedules, and work collaboratively across 3 languages to ensure consistency of the resulting data.
The Solution.
Empower’s specialist German and Portuguese moderation team met with SCR for complete peace of mind that they were the best fit for this niche study, with appropriate technical knowledge of GPUs and the global telecommunications organization’s aims, as well as the ability to adapt their moderation style to C-Suite participants. Moderator flexibility with last-minute scheduling changes was also paramount to fulfilment of interviews with senior businesspeople.
The Results.
Client satisfaction:
The client was so satisfied with the quality that they rescheduled the next study around the availability of the same moderation team
Multilingual approach:
More than simply translating, the moderation team worked together across multiple languages to ensure consistency of data
Scheduling:
Last-minute scheduling changes driven by the participants were managed flexibly by the moderation team, to ensure the study ran to time and full completion
Expertise:
Both SCR and their client were assured that the moderation team could speak their participants’ language, and maintain their reputation with potential customers
