Participant chaperoning for interviews and groups: When Human8’s client, a world-renowned beauty brand, commissioned 79 online in-depth interviews (IDIs) across 7 markets in just 3 hours, Human8 needed operational certainty. Empower jumped into action to build a bespoke chaperoning solution, delivering a 98.7% participant attendance rate and results that meant Human8’s client were confident enough to double their commissions over 12 months.
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“We have worked with Empower as a core operational partner for many years. Their commitment, specialism and teamwork make such a difference, and their chaperoning service in particular has really helped us to meet client needs for IDI scheduling across multiple markets.”
Human8
The Challenge.
This study involved delivering 79 online IDIs conducted over just 3 hours across 7 markets, including Saudi Arabia, Brazil, and Mexico. With no room for rescheduling or re-recruitment, success depended on participants joining on time, fully prepared, and verifiably fluent in the interview language. Seamless coordination between multiple stakeholders was critical to ensure no single point of failure could compromise the fieldwork schedule.
The Solution.
Empower consulted closely with Human8 to build a bespoke chaperoning service around their existing recruitment process. Pre-interview calls with participants identified re-recruitment risks early and allowed time to arrange for consecutive interpreting. Moreover, operational efficiency was critical: email traffic, participant data transfer, and schedule coordination were all managed to a tight protocol. Rapid response capability ensured that any emerging issues were resolved before they could affect the fieldwork.
The Results.
Participant attendance:
98.7% punctuality and attendance rate amongst participants across 7 markets
Scheduling:
Large volume of interviews turned around within 3 hours with no refielding needed
Client satisfaction:
A highly satisfied global beauty brand who increased commissions by at least 100%
